The research step is the one that gets cut. The pitch is Thursday, nobody has budget for a market study, so somebody writes four personas from memory the night before and the client can tell. Populica does that step for every client you run, on one flat plan with no cap on how many clients.
No account needed for the first one. No card for the free plan.
Each client is its own company with its own researched audience set, brand colours and service catalogue. Projects inside it keep each engagement separate. On the Agency plan there is no cap on either.
Personas come from the client's own business, sector and positioning, not a fixed template. Two clients in the same sector get different audiences because their positioning differs.
Audiences with the reasoning, strategy brief, ad creative per persona, channel mix with budget split, flight plan and an executive summary. Exports to PDF.
Each persona gets its own headline, body, CTA and visual, built from that persona's objections and tone rather than from the brand deck alone.
| Approach | What it costs | Turnaround |
|---|---|---|
| Freelance market researcher, per project | Typically several hundred to a few thousand dollars per engagement, quoted per project | Days to weeks |
| A junior writing personas from memory | Billable hours, and a deliverable the client can tell was guessed | An evening |
| Populica Agency plan | $129 a month, unlimited clients | Minutes per client |
To be straight with you: this is not measured market research and it does not replace talking to your client's actual customers. It is a researched starting point that removes the blank page, and it is consistent across every client you run. If you need primary research with a defensible methodology, hire the researcher.
| Plan | Client companies | Research runs | Price |
|---|---|---|---|
| Free | 1 | 1 per month | $0 |
| Starter | 1 | 5 per month | $19 |
| Pro | 5 | Unlimited | $49 |
| Agency | Unlimited | Unlimited | $129 |
Annual billing saves 20%. The company cap is what usually decides it: an agency hits the limit on the second client. Full detail on the pricing section.
Put a prospect's name and sector into the free brief. Twenty seconds, no account, and you will know whether the research is good enough for your standards.
Draft an audience brief →Yes, on the Agency plan. No cap on companies or projects, so each client is its own company with its own research. Free and Starter are capped at one company, Pro at five.
The launch document is built for that, and it exports to PDF. It is a first draft you edit and sign off on, the same as anything a junior hands you.
No. It removes the blank page. The personas are an AI research pass over the client's business and sector, which is a hypothesis to validate, not measured market research.
Not today. The exported document carries the content, not Populica branding on the work itself, so you can present the thinking as yours. There is no custom domain or logo replacement in the product yet, and I would rather say so than imply otherwise.
The research runs from the client's own profile, so any sector works. Four sectors have a deeper built-in pack; marketing agency is the most developed one. The rest lean on the company profile you give it.