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Every audience, on the record.
Audience research × campaign creative

Know your audience
before you write
a single headline.

Populica researches real, sector-specific audience personas for your company, then turns them straight into campaign strategy and on-brand ad creative. Enter your company, website and sector; get a working campaign studio, not a blank page.

Build a full campaign free →
The free plan runs one company all the way through: a full researched audience set, the whole six-step studio, and 10 ad drafts a month. No card, no trial clock.
Not ready to sign up? See three personas for your company first →
How it works

From company name to campaign, in four steps.

The whole point is skipping the blank page. Populica does the research; you direct the strategy.

01

Tell us about your business

Company name, website and sector. Pick the Marketing Agency pack, or describe any other business in one line and the research adapts to it.

02

We research your audiences

An AI research pass generates 8–16 realistic, sector-specific personas, not generic filler: genuinely differentiated buyers with objections and tone.

03

Build the campaign

A six-step studio (setup, audiences, strategy, creative, channels, launch doc), pre-filled and product-locked, with an AI strategist drafting each field.

04

Generate on-brand creative

Draft finished ad mockups per audience, edit them with plain-English instructions, and adapt any asset to a new placement format in seconds.

Real screenshot: the launch document with total budget, engagement model, audiences and the strategy brief Real screenshot: a researched persona card with its portrait, category affinity and the objection that stops them buying
Real screenshots, not mockups: the launch document a campaign ends in, and one of the researched personas behind it.
Inside the studio

This is the actual product, not a mockup.

Every capture below comes from one real campaign built end to end in Populica: a Tampa Bay agency selling a local SEO retainer. Nothing here was staged or redrawn.

Step 3 · Strategy

The brief writes its first draft, you edit it

Positioning, audience insight, big idea, promise, reason to believe and tone, all drafted against the product you locked and the audiences you picked. The compliance block underneath comes from the sector pack and cannot be edited away.

The strategy step: six brief fields drafted by the AI strategist, with the sector compliance block below
Step 4 · Creative

An ad per audience, built from that audience's objection

Headline, body, CTA and a finished visual for each persona, in English and Spanish. Edit the image with a plain sentence, or adapt it to another placement without starting again. The red line at the bottom is what this persona must never be told.

The creative step: ad copy in two languages and a generated feed ad with the headline and CTA composited in
Step 5 · Channels

Budget split, flight plan and named places to show up

A recommended channel mix you can drag to adjust, the monthly spend it implies, a three phase flight plan, and real sponsorship and event candidates for the sector. They are candidates to verify, not bookings.

The channels step: budget sliders, a donut of the mix, a flight plan and named sponsorship candidates
Any time · Persona interview

Ask the audience before you spend on it

Every persona can be interviewed in character, or put in a three way focus group that disagrees with itself where the profiles genuinely diverge. It is a synthetic composite for pressure-testing an angle, and the panel says so on screen.

The persona interview panel: a synthetic buyer answering in character about what would stop them buying

Build this for your own company, free →

Features

One workspace, every layer of the campaign.

Real audience research

Not a fixed persona template. Every company gets audiences researched for its own sector, niche and positioning.

Six-step campaign studio

Setup → audiences → strategy → creative → channels → launch doc. Every field is product-locked so nothing drifts off-brief.

On-brand ad creative

Draft finished-mockup ad images per persona, edit them in plain English, and re-adapt any asset to a new aspect ratio.

Persona interviews

Chat with any researched persona in character, pull an analyst read on the data, or convene a focus-group panel that disagrees on purpose.

Companies & projects

Run multiple companies from one login, and split each company into projects for different business lines or campaign workstreams.

Launch documents

A print-ready campaign brief: budget flow, KPI targets, channel mix, sponsorship candidates and an AI executive summary, all in one export.

Researched, not templated

Personas you can interview.

Every company gets its own researched audience set, drawn as two-ink riso portraits. Chat with any of them in character, or convene a focus group that disagrees on purpose.

Riso portrait of a restaurant-owner persona
P3 · OWNER-OPERATOR
“I don’t have time for marketing that doesn’t pay rent.”
Riso portrait of an e-commerce founder persona
P1 · DTC FOUNDER
“Show me the channel math before the moodboard.”
Riso portrait of a marketing manager persona
P7 · AGENCY LEAD
“My client asks why. I need the answer ready.”
Riso portrait of a contractor persona
P5 · TRADES PRO
“Referrals built this business. Ads better respect that.”
Range, not a template

Five audiences. Five completely different ads.

A bakery, a real-estate agent, a dental clinic, a fitness studio, a law firm: same engine, genuinely different creative for each, all on-brand from the same research pass.

Pricing

Simple tiers, room to grow.

Start free: create your account, add one company, and get a full researched audience set plus 10 ad drafts, no card, no trial clock. Upgrade only when you need more room. Save 20% on annual billing. Payments run on Stripe; upgrade or cancel any time from inside the app.

Free
$0
Prove it works on your own company.
  • ✓ 1 company · 1 project
  • ✓ 1 audience research run / month
  • ✓ 10 AI creative drafts / month
  • ✓ Full 6-step campaign studio
  • ✓ Persona chat (20 messages / month)
Start free →
Starter
$19/mo
For one business, run properly.
  • ✓ 1 company · 3 projects
  • ✓ Re-run research any time (5 / month)
  • ✓ 50 AI creative drafts / month
  • ✓ Image editing & placement variations
  • ✓ Unlimited persona chat
Start free →
Pro
$49/mo
For teams running several brands.
  • ✓ 5 companies · unlimited projects
  • ✓ Unlimited audience research
  • ✓ 250 AI creative drafts / month
  • ✓ Campaign-platform visual consistency
  • ✓ Priority support
Start free →
Agency
$129/mo
Run it for every client you have.
  • ✓ Unlimited companies & projects
  • ✓ Unlimited research & drafts
  • ✓ Client-ready launch documents
  • ✓ Team access per client
  • ✓ Dedicated onboarding
Start free →

From the blog

Practical writing on audience research and campaign strategy, plus honest comparisons to the other tools marketers use.

Populica vs a Spreadsheet Persona Template: Which One Fits a Small Campaign

A free spreadsheet template gives structure; Populica drafts researched personas. Where each one wins, a side-by-side table and a five-step way to use both.

How to Write a Customer Objection List Before You Write Any Ads

Write the objections first and the ads answer real hesitations. Six objection types, where to find them, a six-step method and how to turn each line into copy.

How Agencies Can Use AI Research Without Losing the Client Relationship

AI research protects the client relationship when the AI output is a draft the client helps correct. Who owns each part of the work, a six-step kickoff, and how to keep the reasoning visible.

Read the blog

Give the wizard a real company to work with.

Free to try: the researched audience set alone is usually worth the minute it takes to set up.

Start free →