Every audience, on the record.
Audience research × campaign creative

Know your audience
before you write
a single headline.

Populica researches real, sector-specific audience personas for your company — then turns them straight into campaign strategy and on-brand ad creative. Enter your company, website and sector; get a working campaign studio, not a blank page.

No credit card required. Bring your own company profile — takes about a minute.
How it works

From company name to campaign, in four steps.

The whole point is skipping the blank page. Populica does the research; you direct the strategy.

01

Tell us about your business

Company name, website and sector. Pick the Marketing Agency pack, or describe any other business in one line and the research adapts to it.

02

We research your audiences

An AI research pass generates 8–16 realistic, sector-specific personas — not generic filler, genuinely differentiated buyers with objections and tone.

03

Build the campaign

A six-step studio — setup, audiences, strategy, creative, channels, launch doc — pre-filled and product-locked, with an AI strategist drafting each field.

04

Generate on-brand creative

Draft finished ad mockups per audience, edit them with plain-English instructions, and adapt any asset to a new placement format in seconds.

Real screenshot: the Audiences step with researched personas and riso portraits Real screenshot: the auto-saved launch document with budget, audiences and KPIs
Real screenshots — the Audiences step and the launch document it ends in.
Features

One workspace, every layer of the campaign.

Real audience research

Not a fixed persona template — every company gets audiences researched for its own sector, niche and positioning.

Six-step campaign studio

Setup → audiences → strategy → creative → channels → launch doc. Every field is product-locked so nothing drifts off-brief.

On-brand ad creative

Draft finished-mockup ad images per persona, edit them in plain English, and re-adapt any asset to a new aspect ratio.

Persona interviews

Chat with any researched persona in character, pull an analyst read on the data, or convene a focus-group panel that disagrees on purpose.

Companies & projects

Run multiple companies from one login, and split each company into projects for different business lines or campaign workstreams.

Launch documents

A print-ready campaign brief — budget flow, KPI targets, channel mix, sponsorship candidates and an AI executive summary — in one export.

Researched, not templated

Personas you can interview.

Every company gets its own researched audience set, drawn as two-ink riso portraits. Chat with any of them in character, or convene a focus group that disagrees on purpose.

Riso portrait of a restaurant-owner persona
P3 · OWNER-OPERATOR
“I don’t have time for marketing that doesn’t pay rent.”
Riso portrait of an e-commerce founder persona
P1 · DTC FOUNDER
“Show me the channel math before the moodboard.”
Riso portrait of a marketing manager persona
P7 · AGENCY LEAD
“My client asks why. I need the answer ready.”
Riso portrait of a contractor persona
P5 · TRADES PRO
“Referrals built this business. Ads better respect that.”
Range, not a template

Five audiences. Five completely different ads.

A bakery, a real-estate agent, a dental clinic, a fitness studio, a law firm — same engine, genuinely different creative for each, all on-brand from the same research pass.

Pricing

Simple tiers, room to grow.

Start free: create your account, add one company, and get a full researched audience set plus 10 ad drafts — no card, no trial clock. Upgrade only when you need more room. Save 20% on annual billing. Payments run on Stripe; upgrade or cancel any time from inside the app.

Free
$0
Prove it works on your own company.
  • 1 company · 1 project
  • 1 audience research run / month
  • 10 AI creative drafts / month
  • Full 6-step campaign studio
  • Persona chat (20 messages / month)
Start free
Starter
$19/mo
For one business, run properly.
  • 1 company · 3 projects
  • Re-run research any time (5 / month)
  • 50 AI creative drafts / month
  • Image editing & placement variations
  • Unlimited persona chat
Start free
Pro
$49/mo
For teams running several brands.
  • 5 companies · unlimited projects
  • Unlimited audience research
  • 250 AI creative drafts / month
  • Campaign-platform visual consistency
  • Priority support
Start free
Agency
$129/mo
Run it for every client you have.
  • Unlimited companies & projects
  • Unlimited research & drafts
  • Client-ready launch documents
  • Team access per client
  • Dedicated onboarding
Start free

Give the wizard a real company to work with.

Free to try — the researched audience set alone is usually worth the minute it takes to set up.

Start free