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Real cards. Real research.
Audience research × campaign creative

Know your audience
before you write
a single headline.

Populica researches real, sector-specific audience personas for your company — then turns them straight into campaign strategy and on-brand ad creative. Enter your company, website and sector; get a working campaign studio, not a blank page.

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No credit card required. Bring your own company profile — takes about a minute.
How it works

From company name to campaign, in four steps.

The whole point is skipping the blank page. Populica does the research; you direct the strategy.

01

Tell us about your business

Company name, website and sector — Marketing Agency, Health Insurance/ICHRA, Real Estate, Home Services, or your own.

02

We research your audiences

An AI research pass generates 8–16 realistic, sector-specific personas — not generic filler, genuinely differentiated buyers with objections and tone.

03

Build the campaign

A six-step studio — setup, audiences, strategy, creative, channels, launch doc — pre-filled and product-locked, with an AI strategist drafting each field.

04

Generate on-brand creative

Draft finished ad mockups per audience, edit them with plain-English instructions, and adapt any asset to a new placement format in seconds.

The Populica audiences step, showing researched persona cards ready to select
The actual Audiences step — researched personas, ready to select and build from.
Features

One workspace, every layer of the campaign.

Real audience research

Not a fixed persona template — every company gets audiences researched for its own sector, niche and positioning.

Six-step campaign studio

Setup → audiences → strategy → creative → channels → launch doc. Every field is product-locked so nothing drifts off-brief.

On-brand ad creative

Draft finished-mockup ad images per persona, edit them in plain English, and re-adapt any asset to a new aspect ratio.

Persona interviews

Chat with any researched persona in character, pull an analyst read on the data, or convene a focus-group panel that disagrees on purpose.

Companies & projects

Run multiple companies from one login, and split each company into projects for different business lines or campaign workstreams.

Launch documents

A print-ready campaign brief — budget flow, KPI targets, channel mix, sponsorship candidates and an AI executive summary — in one export.

Range, not a template

Five audiences. Five completely different ads.

A bakery, a real-estate agent, a dental clinic, a fitness studio, a law firm — same engine, genuinely different creative for each, all on-brand from the same research pass.

Pricing

Simple tiers, room to grow.

Illustrative pricing — tiers, limits and prices below are a placeholder shape for planning, not finalized or billed anywhere yet.

Starter
$49/mo
For a single company finding its footing.
  • ✓ 1 company
  • ✓ Up to 3 projects
  • ✓ 1 audience research run / month
  • ✓ Full 6-step campaign studio
  • ✓ 20 AI creative drafts / month
  • ✓ Email support
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Pro
$149/mo
For a growing team running several campaigns at once.
  • ✓ Up to 3 companies
  • ✓ Unlimited projects
  • ✓ Unlimited audience research re-runs
  • ✓ Full 6-step campaign studio
  • ✓ 150 AI creative drafts / month
  • ✓ Persona-interview chat, all 3 modes
  • ✓ Priority support
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Agency
$399/mo
For agencies running the workspace for multiple clients.
  • ✓ Unlimited companies
  • ✓ Unlimited projects
  • ✓ Unlimited audience research re-runs
  • ✓ Full 6-step campaign studio
  • ✓ Unlimited AI creative drafts
  • ✓ Client/company-level access control
  • ✓ Dedicated onboarding
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Give the wizard a real company to work with.

Free to try — the researched audience set alone is usually worth the minute it takes to set up.

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